Additionally, since a interesting and insightful news story must have a group of people that drive the point, its important to get good quotes from the right people. Although a quote from the director of marketing or human resources may be helpful, it does not always add that sense of purpose to the story. Sometimes, the quotes drag on and do not add any sense of personality to the piece, instead dulling it out.
My focus is to find the most relatable and interesting aspect of a story idea, while using strong detail to describe the story. For example, rather than writing about the casino itself I could focus on a specific crowd that the table expansion will bring, as Professor Marsters suggested "the three little old ladies" that are now visiting the casino. This includes a personal touch to the story instead of simply listing facts and data that could be found easily online.
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